![]() ![]() ![]() And we heard from product managers who told us they used screenshots in product scopes, QA reports and other documents but often used other tools to truly articulate their ideas with annotations. Teachers for example said they did a ton of grading and feedback for students in PDF format and found it very slow and tedious to give basic responses. Moreover, we discovered many different user personas that leveraged screenshot tools but again, not necessarily to perform their core jobs. Some used Photoshop or Sketch or Figma to do this, but in all cases the need was quick basic and those tools were overkill and slow. They wanted to create graphics that helped tell the stories they were crafting. Simply adding a clever image from wasn't sufficient. This was particularly important to content marketers. For example, we heard that bloggers needed fast and easy ways to create visual content for their posts. On further inquiry however we learned that people had other use cases that these tools could be helpful with but that they simply didn't associate them with those pains. Now even this use case was frequent enough for people to open their wallets and pay for it. But what we discovered when we probed deeper is that people tended to use these tools for very limited use cases like simply taking a screenshot and adding an arrow to it and sending it in email or Slack. They used Skitch or Droplr or Snagit or Monosnap and their current solution was sufficient. ![]() When we started doing customer development around this problem we heard from many users that the problem was solved for them. In fact, Skitch is even discontinuing Windows desktop support this year and forcing users to upgrade to Evernote to get the product. But they haven't done a single feature update to Skitch in a decade. Take Skitch for example, who claims to have more than 5 million users, which is a product I used for years. I personally came to realize the current landscape of solutions really haven't done a lot innovation in years. Who wants to compete with entrenched solutions? At the same time however going after a category like this has some advantages. In some cases that's a huge turn off for entrepreneurs. In other words, the screenshot and annotation category is crowded with competition and it has been for decades. And due to market being very large and a proven solvability, the category has been sought after by dozens, if not hundreds, of service providers. It's also a category that has had solutions for more than 20 years. The need to take screenshots and annotate images is a widespread one that crosses job functions, demographics and use cases. Like many tools we entrepreneurs build, the need stems out of our own personal pain with existing solutions. We're excited to announce the beta release of our new SaaS screenshot and annotation tool, Markup Hero. ![]()
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